If he doesn't want to leave Cash Money, it could allow him to negotiate for a larger, better contract before his next set drops. Thus, by charging for this album, he might get the added benefit of fulfilling his contract. On the other hand, Drake has dropped mixtapes before the last two of his big albums. If You're Reading This, then, is not only stellar publicity for View from the 6 (whenever that arrives), but also may allow him to switch labels.
With the release of If You're Reading This It's Too Late, Drake may be the first one free from his contract. Lil Wayne said that he planned to take Drake (and possibly Nicki Minaj) with him when he left Cash Money. I want off this label and nothing to do with these people but unfortunately it ain't that easy It was followed quickly by a tweet storm: Lil Wayne, Drake's mentor and fellow Cash Money artist, had a very public argument with the label with resulted in a $51 million lawsuit. If You're Reading This, then, is not only stellar publicity for View from the 6, but also may allow him to switch labels.ĭrake's label, Young Money, is an inset of the larger Cash Money records, which has been flooded with drama for the past few months. They still do some physical distribution, but a lot of their work is online, and they certainly aren't needed in the same way they were in the past. Today, the role of labels is a little muddier. Someone needed to physically print your music and ship it across the country, and labels were best equipped to do that. In the pre-internet era, it was virtually impossible to get work to fans without a record label. One major possibility here is that Drake needs to fulfill his contractual obligations with Cash Money Records, with whom he has had much drama in the past.Īrtists sign to record labels to help produce, market, and distribute their music. Instead, this project was released on iTunes for $12.99. Drake fans were expecting this project to be released as a free mixtape, meant to tide them over until View from the 6 was finished. Instead, If You're Reading This It's Too Late seems more like a mixtape than a fully produced and mixed album. Why did Drake make and release this album?ĭrake fans were expecting an album titled View from the 6, supposedly in reference to the six boroughs of Drake's hometown, Toronto. In fact, it sounds like just what it most likely is - a contractual obligation.
Historically, Drake's albums have been tightly mixed and full of catchy, brilliant rhythms. Everything about it is minimalist, from the sparse production quality to the paucity of featured artists.
If You're Reading This It's Too Late sounds like a private concert Drake might give to trusted friends, one featuring some songs he's testing out. If You're Reading This It's Too Late isn't the "new Drake album," and yet here it is, uploaded to Spotify with a song featuring Lil Wayne and plenty of mopey Drake lines, such as, "Ex-girl, she the female version of me," from "Energy."
Put simply, this isn't the Drake album fans have been waiting for. Weirdly, however, the flurry of excitement that normally follows every bass line of a Drake song, seems to be missing. TikTokers began to pick up the meme in 2019 after the user _adrlen uploaded a remix of “Know Yourself” featuring dialogue from an episode of SpongeBob SquarePants. The sound has since been used in over 533,000 videos.Drake released a 17-song album without any warning at midnight on Friday. One of the more popular Vines showed a scene from Degrassi: The Next Generation where Drake’s character Jimmy ran from a school shooter. In 2015, people began posting Vine videos scored to “Know Yourself.” The part used from the song included the lyrics, “Running through the six with my woes.” The Vines showed people running as the snippet of the song played, often in a comedic way. “ Running through the six with my woes” on Vine Now, thanks to a mashup with a scene from SpongeBob SquarePants TikTokers are picking up right where Vine left off. 13, 2015, Drake released the album If You’re Reading This It’s Too Late. The track “ Know Yourself” would soon spawn a viral Vine meme. Here’s everything you need to know about the throwback trend. An old Drake meme from Vine is experiencing a resurgence on social media. TikTokers are running through the six with their woes.